“Kevin and Steve from Verticalwerks have done all they said they were going to do and more. During our initial conversation, they educated us as to how the website could help our practice; how to set up the website; and then proceeded to deliver a professionally done, attractive and interactive product.”
- Dr. Randy Morgan, Newberg Community Dental
Brand Development
Brand Development
Verticalwerks can help you create a brand identity that captures the imagination and builds a lasting bond with customers. We help infuse your brand with the right vision, imagery and message, connecting you with customers, employees and partners to build lasting relationships and value.
For this south-of-Portland dental practice we consulted with the doctor to change the name of the practice, create a new brand identity and brand package and custom Website.
For the Historic Willamette: A Main Street Community project Verticalwerks worked with the community's board of directors to create a logo that captures the essence of the main street project's goal: to revitalize and promote the historic downtown Willamette area of West Linn, Oregon. The old-style typeface framed with horizontal rules and the screened-photo graphic element of a historic building on Willamette Falls Drive gives the final logo just the look the committee sought.
For this Portland, Oregon dental practice we consulted with the doctor to change the name of the practice, create a new brand identity and brand package and premium Website.
For this Grants Pass, Oregon dental practice we consulted with the doctor to change the name of the practice, create a new brand identity and brand package and premium Website.
This Silverton, Oregon dental practice wanted a brand identity in keeping with its namesake, Silver Falls. The abstract waterfall graphic element and distinctive modern typeface give the brand a unique look that is immediately identifiable with the Oregon's renowned Silver Falls State Park.
Established in 1949, the MEA Insurance & Wealth Management Agency wanted to create a new brand identity that was modern and which could help them transition from the name Majestic Eagle Agency to the new moniker, MEA. The previous logo and branding incorporated a photo of an eagle on a red, white and blue flag, giving it a somewhat dated and overtly patriotic symbolism. By going with a clean, simple and abstract graphic representation of an eagle MEA has taken their brand in a more modern direction without losing continuity with their rich heritage.
For this well-established dental practice we developed a modern, clean and stylish new brand identity, logo package and Website.
For this Portland, Oregon dental practice we consulted with the doctor to change the name of the practice, create a new brand identity and brand package and premium Website.
A tired brand image required a face lift, and collateral materials on newsprint needed updating to today’s marketing standards. We first conducted a SWOT analysis via distributor survey to ascertain company positioning. Thereafter, we created a new branding strategy with tag line, imaging standards and image access via the web, new collateral materials, and a media blitz, both print and online, including press releases. Results showed heightened brand awareness, use of materials and placement through distribution, as well as in the media.
