“Last month we saw 6 new patients who found us on our Website by Verticalwerks. Because we were #1 in the organics they chose us.”
- Brett Johnson, DMD
Brand Development
Brand Development
Verticalwerks can help you create a brand identity that captures the imagination and builds a lasting bond with customers. We help infuse your brand with the right vision, imagery and message, connecting you with customers, employees and partners to build lasting relationships and value.
Newberg Community Dental needed a new brand identity and logo package. They wanted something that felt modern and clean, yet conveyed a sense of community. The abstract and modern globe with people holding hands achieved this goal, while the bold, modern font style of "NCD" gives the Wordmark a unique visual aesthetic.
For the Historic Willamette: A Main Street Community project Verticalwerks worked with the community's board of directors to create a logo that captures the essence of the main street project's goal: to revitalize and promote the historic downtown Willamette area of West Linn, Oregon. The old-style typeface framed with horizontal rules and the screened-photo graphic element of a historic building on Willamette Falls Drive gives the final logo just the look the committee sought.
This Silverton, Oregon dental practice wanted a brand identity in keeping with its namesake, Silver Falls. The abstract waterfall graphic element and distinctive modern typeface give the brand a unique look that is immediately identifiable with the Oregon's renowned Silver Falls State Park.
Established in 1949, the MEA Insurance & Wealth Management Agency wanted to create a new brand identity that was modern and which could help them transition from the name Majestic Eagle Agency to the new moniker, MEA. The previous logo and branding incorporated a photo of an eagle on a red, white and blue flag, giving it a somewhat dated and overtly patriotic symbolism. By going with a clean, simple and abstract graphic representation of an eagle MEA has taken their brand in a more modern direction without losing continuity with their rich heritage.
A tired brand image required a face lift, and collateral materials on newsprint needed updating to today’s marketing standards. We first conducted a SWOT analysis via distributor survey to ascertain company positioning. Thereafter, we created a new branding strategy with tag line, imaging standards and image access via the web, new collateral materials, and a media blitz, both print and online, including press releases. Results showed heightened brand awareness, use of materials and placement through distribution, as well as in the media.
