Follow the Rainbow

Embarking on the Communications Journey

At the end of every successful business plan is a pot of gold. At Verticalwerks, we think of every client’s business strategy as a rainbow, bright and colorful, a thing of multi-dimensional beauty and full of inspiration, but ever-elusive and fleeting! It’s about the journey as much as the objective.

The trick every successful business seems to know is that you have to be remarkable … just the way every rainbow is completely unique and can never be exactly duplicated! Following the rainbow is about giving your business vision color and dimension, defining what it is that makes you irreplaceable to your audience and creating a story that is singularly unique.

We believe there is a pot of gold at the end of your rainbow and our purpose is to help you in your journey to realize your organizational vision and inspiration.

Basic Elements of Life and Success

You will notice at the top of every page on our website there are five colored boxes. By clicking on these boxes you can change the theme you see on our website. Four of these themes represent the four basic elements are water, fire air, earth and Air. Understanding what each element represents helps us evaluate where our individual strengths and weaknesses are. Healers have found that focusing on the elements can often be helpful when seeking what course of treatments would best address our problems:

• Air (Cyan) represents intellect, mental intention, and connection to universal life force.
• Earth (Gold) represents grounding, foundation of life, substance, connection to life path, and family roots.
• Fire (Orange) represents energy, tool for transformation, connection to personal power, and inner strength.
• Water (Blue) represents emotional release, intuition, and inner reflection.

The fifth theme represents Life (Green), which is both enabled and sustained by the four basic elements. We believe this metaphor can also be applied to your business: if the basic elements are not in place, the life and success of your business are not sustainable.