Strategic

Marketing Communications

Every great marketing plan starts with strategy. While large, established organizations often have in-house marketing expertise, at Verticalwerks we partner with clients to establish clear marketing and business objectives.

We start by assessing current brand, positioning, pricing strategy and market conditions, and then define the right strategies and tactics to best achieve your objectives.

We apply our systematic six-step process [Explore > Define > Create > Develop > Launch > Refine] to identify and execute your objectives. Our closed-loop process ensures that your marketing communications deliver measurable results.

Brand Development

To compete in today’s ultra-competitive markets your company’s identity must communicate your brand promise, project your brand experience and change the perception your target audiences have about your company.

Beyond logo design or the visual interpretation of a brand, Verticalwerks helps clients align brand promise with customer experience to develop a clear, consistent communications strategy that creates emotional connections with customers across every touch point.

Our brand identity exercise is designed to help you choose the right name for your company and define your brand promise. We help you decide on the right symbols, imagery and messaging that will best position your brand for success.

When strong visual branding and effective messaging support the right name, your brand identity is fully realized and can carry your equity into the future.

Search Engine Optimization

85% of all website traffic originates from the search engines, with the majority coming from a select few. If your company has an online presence but doesn’t have top rankings on major search engines for your targeted phrases then you’re losing money to your competition every single day.

At Verticalwerks we make sure that your website attains a high organic ranking for the keyword phrases that will produce the greatest profit for you. Our SEO services include in-depth keyword analysis combined with the highest level of commitment to placing your website above your competitors on the major search engines.

Online Advertising

Many small businesses struggle with the same challenges when confronted with making an investment in online marketing, including limited time, lack of experience, resource constraints and inability to measure success. Too often, these limitations result in not targeting audience effectively and failure to generate revenue.

With Online Advertising services by Verticalwerks you’ll get an online advertising strategy that’s tailored to your target audience, budget and business objectives. Our online advertising experts can set up your advertising campaigns, test, measure and adjust to maximize your return on investment.

Social Marketing

Social media and reputation management are key elements in today’s marketing strategy. But do you have a strategy to get the most out of social marketing? We’ll help set up your company profile on Facebook, Google Places, Yelp and other emerging social media sites and help you develop a plan to cultivate and manage your online reputation and generate more buzz about your products and services.